Who doesn’t want to run a business from their home and wear a bathrobe to virtual business meetings?
There’s buckets of money being made online, but who’s making it and who’s not?
When one speaks of “making money online,” one creates an image of simply turning on a computer and getting money out of it as if it were an ATM machine.
In fact, the Internet, and all the commercial features of it, are merely tools in the entrepreneur’s toolbox that should be used alongside other, more traditional tools. When you’re building a house, sometimes that high-tech, laser pointing thing is great, but sometimes you just need a hammer. And so it is with online business, and supplementing all that high-tech with old-fashioned business, or in many cases, supplementing old-fashioned business with some high-tech, is what it takes to be successful. Success online comes not in replacing the old with the new, but blending them together.
With a few high-profile exceptions, most businesses that “make money online” successfully aren’t exclusive virtual sales companies, but instead, they use the Internet as just one of several sales channels. While people are buying things online, they enjoy having the Internet as an option—but don’t want it to be their only option. More often, the Internet is used as a vehicle for researching products.
